What I’ve just seen is pretty hard to describe. Stefan Sagmeister the famous Austrian graphic designer responsible for many famous record sleaves and published pieces, talks about happiness - It’s influence on design, how it is communicated through design and generally how it effects his work.
It’s slightly odd, but worth a watch! (video below)
According to a recent survey for the Online Marketing Show, online marketing spend in the UK has continued to see dramatic increases in spend over the course of the last year. The survey follows close on the heels of a recent IAB/PWC report which showed that spend on Online Marketing had broken through the £2bn barrier.
The survey by the Online Marketing Show highlighted that the commitment displayed to the online channel by advertisers over the past year “will continue over the next twelve with over a third of respondents saying they will increase online budgets by up to 25% in the coming year. ”
The survey also highlighted a number of other significant trends
One in five respondants now spend over 50% of their marketing budgets on Online Marketing
Agencies look likely to be the primary beneficiaries - with 47% saying that they will increase their spend on Online Marketing by up to 25% over the coming year.
ROI or Return on Investment is still a primary metric for online marketers with 61% saying they get a better ROI from their online marketing efforts than any other channel, however interestingly a large proportion of respondants highlighted the requirement for more data online
SEO, PPC, E-Mail Marketing and Banner Advertising were the key areas of investment over the past year
Social Media and Online PR have grown significantly and are expected to receive more investment than more established investment areas such as mobile and iTV
Interestingly, 40% of respondants are still having trouble integrating their online and offline communications - however we would suggest this may be due to many of the respondants using a number of different solutions providers rather than one integrated agency
Other Key Findings
52% of retailers suggested they would increase their online spend by up to 25% in the coming year
27% of travel companies said they would increase their online marketing budgets by up to 50% this year. This does mirror the interest in search as a significant area of investment for the sector with 80% of respondants already actively involved in SEO/PPC and the figure expected to increase to just under 90% in a years time
34% of financial services organisations said they would increase budgets by up to 25%. 47% currently invest in search as a lead generation tool, and this figure is expected to grow to 63% over the course of the next year
and interestingly …. just under 20% of marketing agencies said they would increase spend by up to 75%
To read the full survey, visit http://www.onlinemarketingshow.co.uk/Survey-Results.html
According to a recent report by Hitwise UK, the 55+ age demographic is set to overtake the 35-44 year olds as the demographic age group with the largest representation online. According to the report, in the 4 weeks up to the 12th May, 22% of UK website visits were done by the 55+ age group, up 54% since 2005 and 40% since 2006. In comparison, the 35-44 age group accounted for 23.5% of visits during the same period.
According to Heather Hopkins, VP for research at Hitwise UK, the most searched categories searched by the 55+ age group were as follows:
Search Engines
Adult
Shopping and classified
In particular , the 55% age group spent a lot of time browsing Travel (27%) and News and Media (24%) sites, particularly cruise, lifestyle, stocks and shares related sites. For example, 55% surfers were responsible for circa 48% of the Cruise related traffic in the month prior to 12th May.
To read the full release from Hitwise UK, click here
