Archive for February, 2008
February 21, 2008 at 3:03 pm · Filed under Search Marketing
As mentioned previously, Connectpoint are in attendance of day 2 of the SES London Expo in the Business Design centre in London. The start of a busy busy days saw a Keynote speech featuring a number of prominent members within the Search fraternity including
- Kevin Ryan - Moderator
- Mike Grehan - CEO SearchVisible
- Paul Doleman - CTO iCrossing
- Erica Schmidt - Head of Search Isobar
- Steve Kauffman - Digitas
- Bryan Eisenberg - Future Now
A special presentation was made by Nick Carr tackling in large the proposed (or not proposed) takeover of Yahoo by Microsoft. In particular he mentioned a number of the reasons organisations (such as Microsoft) may want to take over Yahoo, in particular the acquisition of IP and technology in order to compete against Google (although this was later disputed to a certain extent by the panel. Nick also highlighted the shift in mindset from a decentralised model to a centralised model - much in keeping with utility based organisations, and the transition of software as another media industry. To a certain degree this may be one of the factors behind Microsofts pursuit of Yahoo.
Nick also went on to discuss the greater efficiencies of online highlighting organisations such as Skype (200 employees - with more customers than BT), and CraigsList (an organisation of 20 people - which has been taking revenue and custom away from the traditional advertising streams. This he highlighted could result in a greater disparity between the have and have nots.
The role of the SEO/Search Marketer was the final topic addressed by Nick during his speech, highlighting the potential impact of increased visibility on personal privacy. He went on to add that we (as Search Engine Marketing specialists) have an important part to play in protecting this information. The panel was then opened up to the floor.
With it being our first trip to the SES conference series, we weren’t to sure what to expect, however it has been a very encouraging start to the conference and special mention should be made to Mike Grehan (SearchVisible & SES London), Kevin Ryan and the various speakers at the event.
February 18, 2008 at 10:59 pm · Filed under Search Marketing, SEO
Its the evening before the launch of SES London 2008 being held in the Business Design Centre. As we mentioned earlier, Connectpoint will be in attendance at the conference along with Pavillion Communictions (our sister Hasgrove Agency) at the showcase event. Despite the fact it runs for three days, we unfortunately will only be dedicating ourselves fully to the one day, that of the 20th of February (Day 2).
Day 2 features a number of high profile figures within the Search Industry not least the Keynote Roundtable to start off the day aptley named ‘The Changing Search World’ and featuring Mike Grehan (SearchVisible), Steve Kaufman (Digitas), Erica Schmidt (Isobar), Bryan Eisenberg (Future Now Inc) and Paul Doleman (iCrossing) with an introduction by Nick Carr, and moderated by Kevin Ryan
After that myself and Will are planning to split up to attend a number of the seminars however we would be delighted to speak to others attending the conference either during the conference itself or before hand (feel free to drop a not below).
Our planned route of attendance, is something along the following lines
- Session 1 - Landing Page Testing and Tuning / News Search SEO
- Session 2 - Converting Visitors into Buyers / Blog and Feed Search SEO
- Lunch & Google University
- Session 3 - Undecided - probably in the Expo somewhere
- Session 4 - Balancing Organic & Paid Listings / Search Behaviour Research Update / Images and Search Engines
- Session 5 - Linking Strategies / Competitor Research / Social Media undecided
We will be following the conference throughout the day, and a full roundup of events will be posted here asap. Unfortunately like all good Search organisations, we are back doing the day job for the next day… Maybe next year…
February 14, 2008 at 4:19 pm · Filed under SEO
Both myself (Peter Young - Head of Online Marketing) and Will Graham (our Online Marketing Manager) will be attending the SES (Search Engine Strategies) Conference being held in the Business Design Centre in London between the 19th and 21st February 2008. It is the first time we at Connectpoint will be attending one of the UK SEO showcase events, and definitely not the last.
Speakers at the event include Mike Grehan (Searchvisible), Andrew Girdwood (BigmouthMedia), Jon Myers (Mediavest), Adam Lisnik (Google), Steve Kaufman (Digitas), Lee Odden (TopRank), Andy Beal (Marketing Pilgrim) and Dr Ralph Wilson, and will provide both advanced SEO specialists and newbie SEO’s alike with a plethora of SEO knowledge.
We are travelling down the night before so feel free to have a chat if you see either of us. No doubt if you haven’t heard of us before SES, you soon will.
