March 24, 2008 at 1:30 pm · Filed under Advertising, Search Marketing
According to recent figures from some of the bigger players in the UK travel industry, spend in online marketing services such as SEO, behavioural and PPC is significantly up on previous years, as advertisers within the sector look at making the marketing spend go further. Some reports suggest that for many travel vendors online marketing delivers nearly half the inbound sales, with many advertisers now employing a mix of more traditional above and below the line activity to compliment the increased spend in online marketing.
Evidence of this increased spend can be seen in many of the big players, with organisations such as Centre Parcs believed to have spent approximately £300000 online as the support vehicle to its offline advertising (primarily TV advertising). They are not the only advertisers with many other advertisers significantly increasing spend and online marketing activity during the first couple of months of 2008.
With the reported economic slowdown on the horizon many advertisers are looking for increased performance from the advertising, one thing Online can deliver in abundance. Certainly, with travel seen as early adopters of many new advertising channels it will be interesting to see if this shift is reflected again in other mainstream sectors.
June 7, 2007 at 3:34 pm · Filed under Advertising, Public Relations
Ever wondered how advertising, PR, marketing and branding differ.
Ads of the World, provide an fun overview of the difference, with a smattering of humour to boot
To read the article in full, click here
May 25, 2007 at 10:50 am · Filed under Advertising, Public Relations
Hello
I’m a Virgin blogger so please bear with me.
Saw this and thought of you! Bit American but great summary of how advertising and the consumer break up! Long rule PR!!
http://www.dailymotion.com/video/x1zv6w_the-break-up
Love to the advertising team.. but PR rocks.
Sara
September 5, 2006 at 4:24 pm · Filed under Design, Advertising, Public Relations, Digital/New Media, Search Marketing
Welcome to the Connectpoint WordPress blog.
This is our first post.
We (the interactive team) have setup and designed this blog template based on the Wordpress blogging engine. It allows you to Login under various usernames (which you will be setup) and enter blog posts/entries.
We intend to categorise posts under the main business areas that we operate in, and should any others arise, add them also. (see the category list under the heading of this post)
Users on our blog will be able to:
- View posts:
- by a certain category
- in chronological order (set by default)
- by monthly entries
- Use the search box to search for terms within the whole blog.
- Monitor the blog with RSS feeds.
- Leave comments on posts.
- Visit our friends’ websites/blogs.
You will be able to add images, links, videos (youtube and otherwise) into each post. You can also style the content using a WYSIWYG editor, much like you do in MS word.
You can make type Bold, or italic. Maybe add a strike-through?
You can right align text
Centre text
But probably best leave it like this!
- There
- are
- bullets
- like
- this
Or
- ordered
- bullets
- like
- this
It even has a spell-checker! So no excuses…
It’s very easy, I promise. And before too long you’ll be a fully-fledged blogger!
Over time we will be adding more and more features to our blog, we could add a photo gallery for example.
The design is intended to be quite simple, so that the content we create jumps from the screen. The elements such as icons and menu bars are intended to be second nature to users, but should you have any usability suggestions, just let us know.
Regular users will also have the ability to syndicate our blog using RSS technology. It is currently set up to monitor blog entries and also blog comments.
You will also see that we have added a blogroll, which is simply a list of links to our friends. Of course set by default we have; Hasgrove, The Chase and Interel. Please add more if you see fit.
One semi-useless gimmick that is pretty funky, is the draggable menus on the right hand-side, which allow you to prioritise the order of the menus. When returning to the blog, this order will be saved (using a setting file called a cookie). Cool heh?
Anyway, there are plenty more in depth features that the Wordpress engine has. So if you have any further questions, just shout!
P.S. If you’re wondering why the date for this post says Sep 5th, that’s because it has taken this long to write the first post!
