Ever wondered how advertising, PR, marketing and branding differ.
Ads of the World, provide an fun overview of the difference, with a smattering of humour to boot
To read the article in full, click here
On Friday, myself and Martin entertained eight lottery winners at the Hilton to a very long and very boozy lunch (for them unfortunately, not us!).
Over a three hour lunch, you can only say “that must be fantastic” so many times and mean it when you are repeatedly reminded that somebody elses savings earn them £374,000 per year IN INTEREST ALONE!
Anyway, this shows that it paid off - Sarah Walters from the Manchester Evening News joined us and on Saturday we saw a double page spread in the MEN (See Manchester Evening News story).
As the repitch for the lottery licence approaches, the MEN is one of Camelot’s key target media titles and they are delighted with the result so well done team - sometimes good old fashioned PR tactics do work!
Tim
This week has seen the launch of a new Connectpoint produced website - www.poppickers.com
A joint effort between the PR and Interactive teams, the new Payne’s Poppets campaign site has been created to support promotional activity over the summer months of 2007.
Paynes Poppets (”the deliciously noisy chocs”) are searching for a national Karaoke star. A series of roadshows are being held all over the country, with the best six singers from each of the ten heats being featured on the website.
Visitors to the site can then view streamed video clips of each contestant and rate their performance accordingly. Each Heat winner will be entered into the national final, giving them the chance to win a cool £1000!
And even those voting can get in on the action, by getting the chance to win a year’s supply of Poppets!
Budding Beyonces and Will youngs who couldn’t attend the roadshows are also given the opportunity of entering the competition via Poppets’ new YouTube group. They can upload their Karaoke clips onto the site, where people can comment and discuss the performances.
So make sure you give the site a weekly visit over the coming months to see how talented or otherwise the Poppets Karaoke stars are(n’t).
Hello
I’m a Virgin blogger so please bear with me.
Saw this and thought of you! Bit American but great summary of how advertising and the consumer break up! Long rule PR!!
http://www.dailymotion.com/video/x1zv6w_the-break-up
Love to the advertising team.. but PR rocks.
Sara
Welcome to the Connectpoint WordPress blog.
This is our first post.
We (the interactive team) have setup and designed this blog template based on the Wordpress blogging engine. It allows you to Login under various usernames (which you will be setup) and enter blog posts/entries.
We intend to categorise posts under the main business areas that we operate in, and should any others arise, add them also. (see the category list under the heading of this post)
Users on our blog will be able to:
You will be able to add images, links, videos (youtube and otherwise) into each post. You can also style the content using a WYSIWYG editor, much like you do in MS word.
You can make type Bold, or italic. Maybe add a strike-through?
You can right align text
Centre text
But probably best leave it like this!
Or
It even has a spell-checker! So no excuses…
It’s very easy, I promise. And before too long you’ll be a fully-fledged blogger!
Over time we will be adding more and more features to our blog, we could add a photo gallery for example.
The design is intended to be quite simple, so that the content we create jumps from the screen. The elements such as icons and menu bars are intended to be second nature to users, but should you have any usability suggestions, just let us know.
Regular users will also have the ability to syndicate our blog using RSS technology. It is currently set up to monitor blog entries and also blog comments.
You will also see that we have added a blogroll, which is simply a list of links to our friends. Of course set by default we have; Hasgrove, The Chase and Interel. Please add more if you see fit.
One semi-useless gimmick that is pretty funky, is the draggable menus on the right hand-side, which allow you to prioritise the order of the menus. When returning to the blog, this order will be saved (using a setting file called a cookie). Cool heh?
Anyway, there are plenty more in depth features that the Wordpress engine has. So if you have any further questions, just shout!
P.S. If you’re wondering why the date for this post says Sep 5th, that’s because it has taken this long to write the first post!