Archive for SEO
February 18, 2008 at 10:59 pm · Filed under Search Marketing, SEO
Its the evening before the launch of SES London 2008 being held in the Business Design Centre. As we mentioned earlier, Connectpoint will be in attendance at the conference along with Pavillion Communictions (our sister Hasgrove Agency) at the showcase event. Despite the fact it runs for three days, we unfortunately will only be dedicating ourselves fully to the one day, that of the 20th of February (Day 2).
Day 2 features a number of high profile figures within the Search Industry not least the Keynote Roundtable to start off the day aptley named ‘The Changing Search World’ and featuring Mike Grehan (SearchVisible), Steve Kaufman (Digitas), Erica Schmidt (Isobar), Bryan Eisenberg (Future Now Inc) and Paul Doleman (iCrossing) with an introduction by Nick Carr, and moderated by Kevin Ryan
After that myself and Will are planning to split up to attend a number of the seminars however we would be delighted to speak to others attending the conference either during the conference itself or before hand (feel free to drop a not below).
Our planned route of attendance, is something along the following lines
- Session 1 - Landing Page Testing and Tuning / News Search SEO
- Session 2 - Converting Visitors into Buyers / Blog and Feed Search SEO
- Lunch & Google University
- Session 3 - Undecided - probably in the Expo somewhere
- Session 4 - Balancing Organic & Paid Listings / Search Behaviour Research Update / Images and Search Engines
- Session 5 - Linking Strategies / Competitor Research / Social Media undecided
We will be following the conference throughout the day, and a full roundup of events will be posted here asap. Unfortunately like all good Search organisations, we are back doing the day job for the next day… Maybe next year…
February 14, 2008 at 4:19 pm · Filed under SEO
Both myself (Peter Young - Head of Online Marketing) and Will Graham (our Online Marketing Manager) will be attending the SES (Search Engine Strategies) Conference being held in the Business Design Centre in London between the 19th and 21st February 2008. It is the first time we at Connectpoint will be attending one of the UK SEO showcase events, and definitely not the last.
Speakers at the event include Mike Grehan (Searchvisible), Andrew Girdwood (BigmouthMedia), Jon Myers (Mediavest), Adam Lisnik (Google), Steve Kaufman (Digitas), Lee Odden (TopRank), Andy Beal (Marketing Pilgrim) and Dr Ralph Wilson, and will provide both advanced SEO specialists and newbie SEO’s alike with a plethora of SEO knowledge.
We are travelling down the night before so feel free to have a chat if you see either of us. No doubt if you haven’t heard of us before SES, you soon will.
June 13, 2007 at 11:33 am · Filed under Search Marketing, SEO, PPC, Online PR, Trends
According to a recent survey for the Online Marketing Show, online marketing spend in the UK has continued to see dramatic increases in spend over the course of the last year. The survey follows close on the heels of a recent IAB/PWC report which showed that spend on Online Marketing had broken through the £2bn barrier.
The survey by the Online Marketing Show highlighted that the commitment displayed to the online channel by advertisers over the past year “will continue over the next twelve with over a third of respondents saying they will increase online budgets by up to 25% in the coming year. ”
The survey also highlighted a number of other significant trends
- One in five respondants now spend over 50% of their marketing budgets on Online Marketing
- Agencies look likely to be the primary beneficiaries - with 47% saying that they will increase their spend on Online Marketing by up to 25% over the coming year.
- ROI or Return on Investment is still a primary metric for online marketers with 61% saying they get a better ROI from their online marketing efforts than any other channel, however interestingly a large proportion of respondants highlighted the requirement for more data online
- SEO, PPC, E-Mail Marketing and Banner Advertising were the key areas of investment over the past year
- Social Media and Online PR have grown significantly and are expected to receive more investment than more established investment areas such as mobile and iTV
- Interestingly, 40% of respondants are still having trouble integrating their online and offline communications - however we would suggest this may be due to many of the respondants using a number of different solutions providers rather than one integrated agency
Other Key Findings
- 52% of retailers suggested they would increase their online spend by up to 25% in the coming year
- 27% of travel companies said they would increase their online marketing budgets by up to 50% this year. This does mirror the interest in search as a significant area of investment for the sector with 80% of respondants already actively involved in SEO/PPC and the figure expected to increase to just under 90% in a years time
- 34% of financial services organisations said they would increase budgets by up to 25%. 47% currently invest in search as a lead generation tool, and this figure is expected to grow to 63% over the course of the next year
- and interestingly …. just under 20% of marketing agencies said they would increase spend by up to 75%
To read the full survey, visit http://www.onlinemarketingshow.co.uk/Survey-Results.html
