Its the evening before the launch of SES London 2008 being held in the Business Design Centre. As we mentioned earlier, Connectpoint will be in attendance at the conference along with Pavillion Communictions (our sister Hasgrove Agency) at the showcase event. Despite the fact it runs for three days, we unfortunately will only be dedicating ourselves fully to the one day, that of the 20th of February (Day 2).
Day 2 features a number of high profile figures within the Search Industry not least the Keynote Roundtable to start off the day aptley named ‘The Changing Search World’ and featuring Mike Grehan (SearchVisible), Steve Kaufman (Digitas), Erica Schmidt (Isobar), Bryan Eisenberg (Future Now Inc) and Paul Doleman (iCrossing) with an introduction by Nick Carr, and moderated by Kevin Ryan
After that myself and Will are planning to split up to attend a number of the seminars however we would be delighted to speak to others attending the conference either during the conference itself or before hand (feel free to drop a not below).
Our planned route of attendance, is something along the following lines
- Session 1 - Landing Page Testing and Tuning / News Search SEO
- Session 2 - Converting Visitors into Buyers / Blog and Feed Search SEO
- Lunch & Google University
- Session 3 - Undecided - probably in the Expo somewhere
- Session 4 - Balancing Organic & Paid Listings / Search Behaviour Research Update / Images and Search Engines
- Session 5 - Linking Strategies / Competitor Research / Social Media undecided
We will be following the conference throughout the day, and a full roundup of events will be posted here asap. Unfortunately like all good Search organisations, we are back doing the day job for the next day… Maybe next year…