http://www.connectpoint.co.uk/blog Connectpoint are best of breed Digital Marketing, Advertising and PR Specialists. Thu, 17 Apr 2008 20:48:25 +0000 http://backend.userland.com/rss092 en According to a report conducted by research company Forrester Research in the US, the top customer acquisition for online retailers (in the US) is paid search, accounting for approximately 35% of new customers on average. The research from 'The State of Retailing 2008 Marketing Report' highlighted that online commerce is expected ... http://www.connectpoint.co.uk/blog/use-paid-search-to-gain-customers-use-e-mail-to-retain/2008/04/17/ According to a recent PPC Blog post, big changes are in the office for UK advertisers. Rumour has it that Google is to loosen the current rules concerning bidding on trademarks in the UK, to be more in line with those found over in the US and Canada The move will ... http://www.connectpoint.co.uk/blog/google-to-allow-bidding-on-keyword-trademarks-us-style/2008/04/04/ According to recent figures from some of the bigger players in the UK travel industry, spend in online marketing services such as SEO, behavioural and PPC is significantly up on previous years, as advertisers within the sector look at making the marketing spend go further. Some reports suggest that for ... http://www.connectpoint.co.uk/blog/travel-sector-looking-more-and-more-to-online-marketing/2008/03/24/ LinkedNW, a LinkedIn group for North West online professionals has been launched by Peter Young (Head of Online Marketing), and Will Graham (Online Marketing Manager) to encourage greater networking between people working within digital in the North West of England. LinkedIn (according to its website) is an online network of more ... http://www.connectpoint.co.uk/blog/linkednw-launched-for-north-west-online-professionals/2008/03/12/ As mentioned previously, Connectpoint are in attendance of day 2 of the SES London Expo in the Business Design centre in London. The start of a busy busy days saw a Keynote speech featuring a number of prominent members within the Search fraternity including Kevin Ryan - Moderator Mike Grehan - CEO ... http://www.connectpoint.co.uk/blog/ses-keynote-speech-20th-february-2008/2008/02/21/ Its the evening before the launch of SES London 2008 being held in the Business Design Centre. As we mentioned earlier, Connectpoint will be in attendance at the conference along with Pavillion Communictions (our sister Hasgrove Agency) at the showcase event. Despite the fact it runs for three days, we ... http://www.connectpoint.co.uk/blog/connectpoint-ses-london-2008-the-prep/2008/02/18/ Both myself (Peter Young - Head of Online Marketing) and Will Graham (our Online Marketing Manager) will be attending the SES (Search Engine Strategies) Conference being held in the Business Design Centre in London between the 19th and 21st February 2008. It is the first time we at Connectpoint will ... http://www.connectpoint.co.uk/blog/connectpoint-to-attend-ses-london-2008/2008/02/14/ What I've just seen is pretty hard to describe. Stefan Sagmeister the famous Austrian graphic designer responsible for many famous record sleaves and published pieces, talks about happiness - It's influence on design, how it is communicated through design and generally how it effects his work.It's slightly odd, but worth ... http://www.connectpoint.co.uk/blog/design-makes-me-happy/2007/06/15/ According to a recent survey for the Online Marketing Show, online marketing spend in the UK has continued to see dramatic increases in spend over the course of the last year. The survey follows close on the heels of a recent IAB/PWC report which showed that spend on Online Marketing ... http://www.connectpoint.co.uk/blog/online-marketing-spend-up-again/2007/06/13/ Ever wondered how advertising, PR, marketing and branding differ. Ads of the World, provide an fun overview of the difference, with a smattering of humour to boot To read the article in full, click here http://www.connectpoint.co.uk/blog/the-difference-between-advertising-pr-marketing-and-branding/2007/06/07/