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You see, long lunches do pay off in PR!

Winner!On Friday, myself and Martin entertained eight lottery winners at the Hilton to a very long and very boozy lunch (for them unfortunately, not us!).

Over a three hour lunch, you can only say “that must be fantastic” so many times and mean it when you are repeatedly reminded that somebody elses savings earn them £374,000 per year IN INTEREST ALONE!

Anyway, this shows that it paid off - Sarah Walters from the Manchester Evening News joined us and on Saturday we saw a double page spread in the MEN (See Manchester Evening News story).

As the repitch for the lottery licence approaches, the MEN is one of Camelot’s key target media titles and they are delighted with the result so well done team - sometimes good old fashioned PR tactics do work!

Tim

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